Category: General

Jose Soriano
Why You Need a Professional Headshot and How to Get It

Why a Professional Headshot

Many people don’t understand the importance of a professional headshot. They may believe that actor headshots are the only ones that need to be professionally done, or they might not see how a headshot fits into their own life.

The reality is that most people will need a headshot at some point. They may only want to use it to boost the appearance of their social media accounts and make them look more professional. They may be a business person who needs a fantastic picture to put on an online resume to get a job or to put on their corporate websites. Since these pictures will be seen over and over by potential clients and employers, they will need to be done well.

 

Find the Right Photographer and Location

professional headshot

The first thing the person needs to do is choose a photographer and a location. The photographer will be essential as business headshots must be done by a professional, not just anyone with a camera. However, they shouldn’t just choose any photographer near them. 

It’s essential to take the time to look at the potential photographers’ portfolios before deciding. The person will need to make sure they like the pictures’ style and quality, as every photographer has a different style.

They will also need to determine if they’d like the headshot done in a studio, in their own office, or outdoors. This is often a personal decision, but the photographer can help if the person isn’t sure. Depending on a person’s reason for the headshot, they may need a clean, white background or want to have their local scenery included. The background will be seen in the photograph, so it’s important to consider what the background will look like.

 

Prepare for the Photo Shoot

outdoor headshot

Once the person knows who they want to take the picture with and where they want it taken, they need to prepare for the day. 

They’ll want to choose their clothing carefully to be sure it looks good on the day of the photoshoot. 

They’ll want to ensure the clothing looks professional and appropriate for their job. Jewelry and other accessories should be kept to a minimum, so they aren’t overwhelming in the photograph. A simple necklace is better than a more ornate one. 

Care should be taken with the person’s makeup and hair as well. Any makeup should be carefully applied to ensure it doesn’t look bad in the photograph. Many women prefer to have their hair and makeup professionally done to ensure they look great. Men should shave the morning of the photoshoot or ensure any facial hair is well-groomed so it looks good in the photo.

 

Why Go Through All of This?

It’s essential to consider how a person might get a headshot. Those who want to save money might try cropping a family photo. The issue with this is that the background can be seen, and the picture may not be able to be cropped, so there is no one else in it. Plus, when it’s enlarged, it will be grainy and not look very good. Others might try to take a selfie to use as their headshot. 

For corporate headshots, this is not going to be a great idea. The viewpoint in a selfie isn’t straight on, and the person taking a photograph likely doesn’t know how to work with the light, the camera angle, and more to make them look their best. They’re also not usually done with a professional camera, so the results can be grainy and unclear, significantly when enlarged. A professional can ensure everything looks fantastic and the best lighting, location, and more are chosen.

Talk to a professional who does headshot photography if you need a great photograph. I will be able to help you get the perfect headshot you can use for social media accounts, business profiles, and more.

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Jose Soriano
Four Steps for Choosing the Right Commercial Photographer

Why Choose a Commercial Photographer

Photographs are proven to be effective in marketing campaigns, but only if the right pictures are chosen. That means any business looking to garner a greater percentage of its market needs to carefully select photographs that convey the needed message and are attractive. While stock photos are easily obtainable, they are not customized to meet the user’s needs. 

What is a Commercial Photographer?

Commercial photographers are skilled professionals having the talent and equipment to provide business owners with images to meet their unique requirements. When looking for a commercial photographer, there are four important elements to consider.

 

Look for a Photographer Whose Work Appeals to You

commercial photographer

Whether you’re a real estate agent, restaurant owner, or own any other type of business, looking for new ways to improve your brand or reach a new audience, photos are a great way to maximize those returns. When looking for the best Food Photographer, for example, look for talent and a willingness to try new things, as those elements can be far more important than having been in the business for twenty years. While staying with a tried-and-true strategy may work, try looking for innovative concepts everyone else isn’t already doing.

 

Decide on a Location for the Photo Shoot

sport photographer 2

While the photographer’s studio may be ideal for some needs, other photos must be taken on-site to be most effective. An interior designer needing portfolio shots will expect the Calgary Commercial Photographer to shoot rooms at one or more locations exemplifying their past design work. The Interior Photographer selected adapts to the surroundings, using the equipment necessary to bring out the location’s best design elements while taking advantage of natural and artificial lighting.

 

Find a Professional Photographer with Attention to Details

Photography is an art. That means two photographers shooting the same subject will interpret that subject differently. A commercial photographer must be able to grasp the client’s marketing strategy and produce photos to complement that strategy. On the other hand, an Editorial Photographer might need to be more aware of the writer’s or publisher’s goals and shoot pictures to support an article’s content. The photographer must be flexible and willing to explore new ideas to achieve a client’s goals. That’s where paying attention to detail is crucial – the photographer must notice the small things and the main content and take advantage of every detail within the photograph.

 

Work With a Photographer That Pays Attention to Business

While commercial photographers have to have innate and learned artistic skills, they also have to pay attention to business matters. Clients always have budgetary concerns, and the photographer must be cognizant of those issues. Using stock photography would save business owners money, but well-done custom photo content will provide better returns in the final analysis. A professional photographer’s job is to find that middle ground where costs are realistic, and the photoshoot results meet the client’s needs.

These and other questions should be addressed to find the right commercial photographer. Of course, every business’s situation is somewhat different, so don’t be afraid to ask other questions. The ideal commercial photographer will offer that special blend of talent, personality, and business skills that will make your choice easy.

Bonus tip

Even though we’ve talked about commercial photographers, depending on your market, they are called in different ways. You will find them as advertising photographers, ad photographers, or, depending on your business’s specific niche, you can find them as food photographers, product photographers, and more. You often find specific niches you can’t imagine, like jewelry or watch photography. So don’t be afraid to explore when looking for one.
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Jose Soriano
Flamenco with Fashion Style

The Theme

Flamenco… Inspired by ‘Spanish royalty’ with a modern twist, this team was drawn to the culture of singing, dancing, colors, and music that can be found in the beautiful country of Spain. Each team member was inspired in their own way which allowed us to create such unique and different looks.

Everything from hair, makeup, wardrobe, and set location was planned as a team to produce a harmonious experience and stunning images.

“Bonded by their eccentric creativity, twisted sense of humor, and mutual love for makeup & fashion.

All these three artists have begun working on something they like to call the “Glamtourage Project.”

In order to keep the creative juices flowing, they have decided to collaborate on a number of themed photoshoots that not only allow them to show off their skill and practice their art, but also involve and showcase the work of up-and-coming photographers and models. This is the final work, Enjoy!

 

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Jose Soriano
Personal story about how I made Calgary my new home
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This is a personal story about me and how I made Calgary my new home and getting used to this beautiful country, Canada, written by my estimate friend Jesse Yardley, photographer, journalist, communication developer and great business man.

Jose Soriano entered the pharmacy. It was a warm summer day in Montreal – a perfect day to get outdoors and enjoy the weather. His wife Leydy suggested they get some sunscreen first, so Jose volunteered to go get it. As he walked past the aisles, he spotted a clerk. Thinking he might get some advice, he decided to ask her a question about the sunscreen. He opted to speak French because he was in Montreal and because he thought it would be polite, but he very quickly realized his mistake. His French wasn’t good enough and he was just confusing the clerk. He promptly switched to English, hoping he would be understood, but that failed as well. To his amazement, the clerk continued speaking in French; then she simply turned and walked away!

As a new resident of Canada, Jose says his encounter in the pharmacy was just one of the many cultural challenges he’s faced since emigrating from Venezuela. Experiencing difficulty finding the right sunscreen might be a small hurdle, but it illustrates how even seemingly simple, everyday tasks can become points of miscommunication. Despite that, Jose says his decision to come to Canada is one of the best decisions he’s ever made.

Jose left Caracas, Venezuela when he was 31. At the time, he had limited proficiency in the English language, which he had picked up during his time at university. For this and other reasons, leaving Venezuela was not an easy decision. Not only was he leaving the familiarity of his country, he was leaving his friends and his loved ones.

“Leaving my family behind is still the most difficult thing. It will take years for me to overcome that,” Jose says. Thankfully, Jose’s family who live in Venezuela but are of Italian decent, have been very understanding and supportive. Venezuela has experienced many years of political, economic and social upheaval. Employment opportunities are scarce and crime is a real concern. In fact, when Jose arrived in Canada, he was surprised at how different it was from his home country. “I was surprised by how respectful Canadians are. They seem to respect the law in every aspect.” It’s not surprising Jose feels this way. According to a 2013 Gallup report, Venezuela is one of the most “insecure” nations in the world due, in part, to a very high murder rate. One of the generally cited reasons for the problem is a dismal economic situation.

Two important criteria Jose considered in selected Canada as the place to start a new life were better career opportunities and the fact that Canada is highly rated on world indexes for standard of living.

Jose’s gamble is paying off. Since coming to Canada, first to Montreal and later to Calgary, he has worked hard to build his skills as a photographer. Being a photographer is a competitive prospect, but Jose feels he has some cultural advantages that will help him succeed.

“I grew up in an environment where you have to fight for what you want. I never got the easy toy, trip or car I wanted. I had to fight and work hard in every sense to get that,” Jose explains.

In his efforts to create a new life in Canada, Jose was not alone. He had the support of his wife Leydy who immigrated with him.

“When I met Jose, he’d been already working on the immigration project to Canada. I had no immigration plans at that moment, but I supported him by agreeing to come together and have a new start,” Leydy says.

Leydy says that one of her and Jose’s primary goals was to adapt to the culture of Canada as much as possible even though Canadians can sometimes make that difficult for them.

“I think Jose has struggled. It’s been difficult for him to get used to starting from the very beginning in another country where you have no friends, no family, no social connections,” Leydy says, adding, “It’s been difficult for him to get accustomed to [Canadian] people not trusting foreigners.”

According to Jose, making friends was easier in Venezuela, whereas in Canada it takes longer to build a level of trust. It’s is one of the things that he misses most about his home. However, he’s got a list of other things too: the food, the hot weather and, of course, his family. Jose laughs and jokes about Canada’s cold weather saying no country can be perfect. It’s been three years since Jose arrived in Canada. His English has improved steadily and he is finding it easier to communicate. Basic communication is easier, but Jose doubts he will ever truly feel Canadian.

“Sometimes I think I will never feel like a Canadian because I have very strong Italian culture and, of course, Venezuelan. At this age it is kind of difficult to adopt the Canadian culture fully, but I’m pretty sure I will get used to it.”

Although finding his footing in a new country is a lifelong process, getting the right sunscreen is no longer a problem. Now, Jose has bigger fish to fry. He’s been working on his photography business and recently enrolled in a user experience design program at Bloc, an organization specializing in online training. If there’s one recurring theme in Jose’s life it is this: the drive to succeed, despite the obstacles.

“My family and business are my biggest focuses in my life. I think they are linked; one doesn’t work without the other. So, I will keep working hard to achieve my goals and when I get them I will start looking for another challenge to keep me alive.”
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Jose Soriano
Phone addiction causing big damage to the society

Hello, this is my first blog post, and I wanted to make it a little funny but in the end, it is a sad reality that we are facing nowadays with phone addiction.

How many of you have been to a party, holiday, or a simple casual meeting with friends, and at least three out of five are looking at their cell phone, texting with someone, or simply surfing on Facebook? I feel blessed because we live in a tech world and everything is much easier with our smartphones, but we also forget how important is to have that live interaction with people, friends, family, your pet…

Just think about it and connect with people, but do it in person. Let’s try not to lose that friendly interaction we used to have before this technology. There are many features on Facebook that will help us in interacting and arranging meetings with friends.

These days, even kids have phones and they stay attached to the devices than go out and play with friends.

My intention with this personal project is to show how addicted we have become to electronic devices like phones, tablets, etc. It’s incredible how people have engaged so much to those devices that sometimes they forget that there is a life out there.

I would say that sometimes this could cause social problems among couples, families, and even work, or at least it would be the beginning of those problems.

I hope you enjoy it and leave a comment if you wish. Also, I want to thank my beautiful wife for helping me out doing this. 

And remember, go out there and connect with something else but Wi-Fi 

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