Whether you like it or not, presentation matters to your career. Borrowing from the knowledge we already know from research, most recruiters scrutinize potential candidates on social media. While business cards can help you project a professional image, in this digital era, most professional connections will first scope you online, for instance, through your LinkedIn profile, before conducting any [...]
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So far Jose Soriano has created 28 blog entries.
Since I started my journey into Commercial Photography I wanted to copy every photographer’s style I liked and this could sound a bit wrong but this helped me to learn a bit of those photographers and incorporate what I like about them and create my own style. These are some of the inspirational commercial photographers I use when I have to work on a [...]
Your website is the digital representation of your brand, so why settle for low-quality photography? Here's why you need professional photographs on your site. If you’re about to upload a picture of two people in business suits shaking hands to your blog or website, please, stop and back away from the drag and drop menu. We need to have a serious talk about professional [...]
For any photographer, capturing the perfect shot is an eternal aspiration. It’s why we invest time and resources into improving our equipment, staying up to speed with the latest innovations. If you’re a promising amateur or an enthusiast looking to refine your skills, allow us to share the 10 principles of amazing photography. Keep reading to discover how you can make the best of [...]
Business photography plays an indisputable role in improving brand exposure and engagement. Indeed, a picture speaks a thousand words. Because of the high demand for photography in business, stock photography was invented. This is the selling /licensing of images by photography agencies for brands to use in their communications and marketing activities. Not all pictures might speak a thousand favorable words for your business. [...]
Headshot photography is a skillset and it doesn’t exclusively mean that the skills required to deal with a camera. A professional photographer of any kind should have a personality that allows you to be good at you do. You have to explain what’s happening around you through a photograph and that requires vision, talent and a personality that brings comfort to the ambiance. You [...]
Whether you need a talented professional photographer for your executive headshot or to photograph your corporate event, you may find it a bit challenging to narrow down your choices. The problem is that despite an abundance of great photographers, there’s also a risk of encountering photographers who over-promise and under-deliver. Make sure you look out for the following signs and red flags when hiring [...]
A friend of mine told me about a dilemma a friend of his was in; she became my client. She thought photography was just about having a camera and taking random shots, hoping it will manifest as beautiful renderings of art. She found a cousin of hers who claimed he took a photography course in college to help her with the corporate event for [...]
For many, the lure of becoming a professional photographer is strong. They may want to make lots of money doing something they love or they might think it’s easy to be a professional photographer and not realize everything that goes on behind the scenes for a professional to charge as much as they do. When a person wants to become a better photographer or a [...]
The Idea Recently, professional photographer, Jose Soriano, conceived an idea to demonstrate the creativity to the Calgary market, specifically in Fashion Photography. Together with founder, Jesse Yardley, and a team of talented models and makeup artists, the concept was refined into something truly special. It all started with colour. The eye is instinctively drawn to vibrant colours; they have the power to create an [...]