There is no room for error when it comes to this type of image. The images must convey a message to the desired audience in such a way that the message sticks in their mind long after they have finished viewing the photo. My creative vision and expertise ensure this is the case with every shoot I complete. The pictures need to sell the product and service while encouraging viewers to engage with the company and reconsider their thinking. When they do so, they are more likely to consider the brand, whether they have used the company in the past or are a potential new client.
Many assume a Commercial Editorial Photographer only takes pictures. I can be of much more help than this, as I can offer suggestions on hairstyles, provide make-up tips, and point out mistakes to avoid when using cosmetics and grooming advice. Color is of importance when dressing for the business world, and I can be of help here also. It’s never a smart idea to take a photo in a white shirt when standing against a white background, especially for those individuals with pale skin, hair, and eyes. He or she ends up fading into the background, and this is never good. Color harmony is of importance, and outfits need to be coordinated with shoes and accessories. In addition, certain colors project credibility, authority and approachability. We’ll discuss this and how all play a role in your overall image.
There is no room for error when pictures of this type are taken. The goal is to sell a person instead of a product, and I work to maximize the selling power of each photo I take for you. Once I make recommendations on clothing, makeup, hair, and more, I begin working on the composition of the photo and the lighting to ensure all elements of the photo are ideal. This isn’t always easy to do, but I have extensive experience in this area and I get input from each client before proceeding. The image portrays a message and we need to ensure we are on the same page as to what message is to be delivered. For example, a physician may wish to appear approachable while an attorney wants to project an image of authority. I can work with both and simply need to know what image the client wishes to present in the photos.
These are skills the average photographer lacks, which is why a professional photographer is of great importance. My quality of work is exceptional at all times, as I’m not satisfied until you are. Furthermore, if I feel the photos aren’t sending the desired message or portraying the correct image, I’ll sit down with you to discuss why and explain where I think changes need to be made. You have the final say in which images are used, but I want you to have the best photos possible, and I’ll work with you to ensure this is the case.
Be sure to view the pictures in my gallery, as they show the many different types of commercial-editorial photos I have taken for clients. As you will find, each image shows the individuality of the subject and what makes them unique, whether it be with the help of props or by letting them shine on their own. I’ll do the same for you. All you need to do is ask.