The fashion industry changes rapidly, and items that were popular last year may now be considered outdated. Presenting the fashions in a way that truly attracts individuals is critical here, and yet many photographers take the same old boring shots. When clients work with me, they find I present unusual concepts that generate a buzz and bring more awareness to their offerings. Fresh images are needed, yet consistency is key. One thing clients need to remember is beauty is in the eye of the beholder. The photos shouldn’t follow trends, but should stand out as works of art all on their own, and this is what I work to accomplish.
Many assume a Commercial Editorial Photographer only takes pictures. I can be of much more help than this, as I can offer suggestions on hairstyles, provide make-up tips, and point out mistakes to avoid when using cosmetics and grooming advice. Color is of importance when dressing for the business world, and I can be of help here also. It’s never a smart idea to take a photo in a white shirt when standing against a white background, especially for those individuals with pale skin, hair, and eyes. He or she ends up fading into the background, and this is never good. Color harmony is of importance, and outfits need to be coordinated with shoes and accessories. In addition, certain colors project credibility, authority and approachability. We’ll discuss this and how all play a role in your overall image.
There is no room for error when pictures of this type are taken. The goal is to sell a person instead of a product, and I work to maximize the selling power of each photo I take for you. Once I make recommendations on clothing, makeup, hair, and more, I begin working on the composition of the photo and the lighting to ensure all elements of the photo are ideal. This isn’t always easy to do, but I have extensive experience in this area and I get input from each client before proceeding. The image portrays a message and we need to ensure we are on the same page as to what message is to be delivered. For example, a physician may wish to appear approachable while an attorney wants to project an image of authority. I can work with both and simply need to know what image the client wishes to present in the photos.
These are skills the average photographer lacks, which is why a professional photographer is of great importance. My quality of work is exceptional at all times, as I’m not satisfied until you are. Furthermore, if I feel the photos aren’t sending the desired message or portraying the correct image, I’ll sit down with you to discuss why and explain where I think changes need to be made. You have the final say in which images are used, but I want you to have the best photos possible, and I’ll work with you to ensure this is the case.
Be sure to view the pictures in my gallery, as they show the many different types of commercial-editorial photos I have taken for clients. As you will find, each image shows the individuality of the subject and what makes them unique, whether it be with the help of props or by letting them shine on their own. I’ll do the same for you. All you need to do is ask.