The first impression is everything. The quality of images definitely influences customer perception on food and products displayed. Product and food photography is more than having an excellent camera and clicking on the shutter. It entails understanding the product and food being shot. Capturing every detail, using the perfect angles on the subject being photographed, making them appealing to the eyes and taste buds or pockets of the final consumer.
It is a well-known fact that people eat with their eyes first. Perfectly shot photos are just what is needed to sell food before the buyer sees it physically, every color cast or exposure issues must be eliminated so the food can look edible and delicious.
Understanding the science of food is also needed to get everything just right. The same goes for product photography, each photography needs to appeal to the client, so well, they have to purchase the subject, without seeing the product physically. The knowledge of what customers want to see and messages they need to read from each photo is essential. These features and flexibility are what Jose has to deliver, producing the highest quality final work to his clients that delivers more than was expected.
Calgary is one of the most entrepreneurial city in Canada and then main niche is exactly that, food and products. There is a vast selection of restaurants and businesses who need great imagery to convey and sell their services and products. As a Calgary Food and Product Photographer I will make that business step a success. You will not have to worry about anything else but your customers.