A picture is worth a thousand words, as the old adage goes. Redfin, a Seattle-based brokerage, reports an image is actually worth $1,000 or more, at least when it comes to real estate photography. In fact, when a home goes to closing, the home with professional photos may sell for a great deal more, as much as $18,819 more, when the photos are taken using a professional camera as opposed to the conventional point-and-click version. For this reason, any homeowner wishing to sell their residence should consider professional Calgary real estate photography to ensure they get the most from the sale of their house.
Furthermore, homes with professional real estate photographs tend to obtain more views. Redfin, during the study, found that a home captured in professional images received 61 percent more views on the Internet. This boost in views leads to an increase in interest and a larger pool of potential buyers. As a result, the likelihood of the homeowner getting the asking price, or possibly higher, increases significantly. The key to this, nevertheless, lies in choosing the right images to capture.
The First Photo
The first photo is of great importance, as the average internet user has an attention span of approximately eight seconds. When individuals look at online home listings, however, they spend an average of 20 seconds looking at the first picture of the home—typically an image of the exterior of the residence. This study occurred at the Institute for Behavioral and Experimental Real Estate at Old Dominion University in Norfolk, Virginia, and was carried out by Professor Michael Seiler. Homeowners need to keep this in mind and ensure the first photo is outstanding, as this helps to capture the attention of the potential buyer. Again, this is why a professional real estate photographer is needed.
Features Of The Home
Homes vary greatly, and images help to show what makes a home unique. A professional Calgary real estate photographer understands how to find the best parts of the home and truly make them stand out in the real estate market. They help to show the spaciousness of the residence and the relationship between the various rooms. With the right images, a person can imagine living in a home even before they step foot in the front door to view the residence. The quality of the photos is definitely more important than the quantity in this respect. The professional photographer understands how to use the lighting and the lens of the camera to present the features in their best light while downplaying those that are less than optimal in the home.
The Importance Of Photos
Professor Seiler, when studying the eye movements of individuals looking at home listings, found that the average person spends 60 percent of their time looking at photos. Only 20 percent of the time is spent reviewing the property description with an equal amount of time spent on the remarks of the real estate agent. For this reason, every home seller needs to make use of the best real estate photography possible. In the event they don’t, they are not only increasing the chances of the home sitting on the market for a longer period of time but also of not getting the desired price for the residence.
Why Jose Soriano?
With many photographers claiming to offer real estate photography services, why should someone choose Jose Soriano? Mr. Soriano understands how to sell a lifestyle as opposed to a residence. He makes the viewer feel warm, excited, and secure when they view the images, leading them to wish to see the home in person. The job of the realtor becomes easier, as they don’t have to do as much to make the sale. His photos tell the story of the property, both inside and out.
Mr. Soriano makes use of high-end equipment to capture the residence in an impressive manner. As a result, the potential buyer leaves the listing wanting to learn more. The perspective, high definition, and variety seen in the images make his photos truly stand out. His eight years of experience have taught him what works and what doesn’t and allow him to tell a story in a manner the clients are pleased with. He’ll take on any challenge, as this helps him to grow in his craft, and this growth shows in the work he produces.
With the help of a professional Calgary real estate photographer, you’ll likely find your home sells faster, you get a better price, and you spend less time showing the residence to those who truly won’t be interested. If you are ready to sell your home, contact Mr. Soriano today. He’ll be happy to come take photos that show your home in its best light and help you sell it quickly at a price you will appreciate.