A picture is worth more than a thousand words. Editorial photography depicts this saying effectively. It is, therefore, not rocket science that most magazines, newspapers, advertisements, brochures and forms of print and online media require professional commercial and editorial photography. Photographs sell products and a photographer with ample experience in editorial photography, knows how to deliver the right images to maximize the selling power of each photo. This genre of photography is where there is absolutely no room for error. Ideas need to be creative, sharp, appeal to the client and most especially the audience in the most unexpected ways.
The message to be passed to the end user must be on point, engaging and thought provoking, enough to get them to do what your client needs them doing. As an experienced Calgary Editorial photographer, Jose offers this and more using extensive knowledge of composition and lighting, which are two essential skills needed by photographers in this genre to produce stunning imagery. Ensuring to understand clearly the information a client or editor needs to be conveyed to the viewers and using this information as a tool that gives the best images that appeal to the selected audience, is definitely Jose’s turf. In addition to this, he infuses strong organizational, communication skills needed to complete each editorial project and vast understanding of the editorial and corporate market successfully.