A friend of mine told me about a dilemma a friend of his was in; she became my client. She thought photography was just about having a camera and taking random shots, hoping it will manifest as beautiful renderings of art. She found a cousin of hers who claimed he took a photography course in college to help her with the corporate event for her office.
For many, the lure of becoming a professional photographer is strong. They may want to make lots of money doing something they love or they might think it’s easy to be a professional photographer and not realize everything that goes on behind the scenes for a professional to charge as much as they do.
Many people don’t understand the importance of a Professional headshot. They may believe that actor headshots are the only ones that need to be professionally done or they might just not see how a headshot fits into their own life.
Photographs are proven to be effective in marketing campaigns, but only if the right pictures are chosen. That means any business looking to garner a greater percentage of their market needs to carefully select photographs that not only convey the needed message but are also attractive.